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Stop the Digital Presses:
FORBES is disrupting
the media model for news.
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I have this thing about home pages of news and information sites. They pretty much all look, feel and function the same — equal parts overwhelming, lifeless, a chore to navigate. A colleague of mine calls it “user punishment.” On CNN.com, I recently counted 315 links (373 if you include the 58 links in two drop-down menus). AOL.com, a quasi news site, asks you to click through a 40-slide module to find what might interest you. Others blind you with a mishmash of bright colors, squares, rectangles and circles. More telling, every one is a throwback to another era. Editors present their agenda as if it’s the only one that matters.
Read Lewis DVorkin's post here
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